The celebration that took off

Palmer’s goal celebration began as a light-hearted gesture with former teammate Morgan Rogers.

As he has used it after scoring, it has become associated with his name and is now recognised by fans.

The business of branding

The trademark aims to cover merchandise, like clothing, food and drink.

This isn't the first time this has happened; in fact, other footballers, such as Cristiano Ronaldo and David Beckham, have also registered trademarks linked to their names or celebrations.

So why? Essentially, registering the trademark allows Palmer to control how his celebration is used commercially, including on merchandise.

Intellectual property & football

It is worth noting that trademark protection can't stop others from copying the gesture on the pitch or in the stands; it only restricts commercial use, such as selling products featuring the celebration, without permission.

A word from Orwins

Cole Palmer’s decision to trademark his goal celebration shows just how valuable IP can be and why legal protection is necessary for what is a profitable mark.

As the game evolves, so too does the legality of such, thus Palmer’s decision to trademark his celebration reflects the increasing importance of personal branding in football.