Advising Quest Personal Care Global on its sale to Brand Masters

When you have spent three decades building a brand, the question of who takes it forward matters as much as the price on the page.

Quest Personal Care Global was co-founded in 1993 by executive chairman Antony Wagman and his father Eric, with a clear ambition: to challenge costly premium skincare with products people could actually afford. Over the following thirty years the business earned a prominent position in the sector, supplying skincare, beauty and personal care lines to more than 250 retailers and distributors.

When the time came to sell, the buyer was Brand Masters, a European FMCG platform based in the Netherlands and backed by Avedon Capital Partners. Brand Masters has grown organically over the past decade alongside a buy and build strategy, broadening its product portfolio and geographical reach. For Quest, the fit was about more than scale. It was about finding a home that would look after a brand built over a generation.

Dov Black and Rebecca Mills led the Orwins business sales team, with support from Shreena Parekh and Ariel Finn. The work was about staying close to what the client cared about: protecting the legacy of the business while keeping the transaction moving to completion. Professional where it counted, personal throughout.

The result: the sale completed, Quest joined a platform with the reach to take it further, and the founder handed over the business he built with confidence in where it was going.

In Antony Wagman's words: "I am truly thrilled that the future of Quest will be in such a safe set of hands. I would also like to thank Dov and Rebecca at Orwins for their advice and assistance on the transaction, they were always professional yet personal and there whenever needed."

That's the approach here at Orwins - understand what the client is really protecting, and get them there.