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Welcome to Orwins

BBS Law and Carter Bond are now one firm. Meet Orwins

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Luke Yoell

People and Culture Director

Luke leads People and Culture as part of our Senior Leadership Team. He joined us in October 2024, bringing more than twenty years of hands-on HR experience in Private Equity.

Luke oversees every aspect of People and Culture, from pay and benefits to recruitment and how we work together. He shapes strategies that help our people and our business grow.

His expertise lies in delivering cultural transformation, fostering innovation and enhancing employee engagement in dynamic, fast-paced environments. Luke specialises in designing strategies that align with business goals whilst creating inclusive, people-first workplaces.

Luke champions employee voice and puts people at the heart of change. He’s led award-winning programmes that make culture real, so everyone feels valued and connected to a shared purpose.

Luke integrates sustainability into every aspect of his work, aligning culture and people strategies with a future-focused, environmentally conscious vision. A keen surfer and lover of the great outdoors, he is attuned to the natural world and has witnessed the global impact of the climate crisis on the planet and people.